Wednesday, May 6, 2009

Archdiocese Youth Commission Logo FAIL


On some occasions, logos are more than marks of failure or malfeasance; sometimes they unintentionally illustrate the foibles or folly of a company or institution all too vividly. Take the Archdiocesan Youth Commission logo, designed three decades before the sex abuse scandal broke out in the Catholic Church. The unfortunate pictorial relationship between the priest and the child, given our collective awareness in 2009, suggests a much too ironic interpretation. It’s a challenge to see what this positive/negative image once suggested, a guardian protecting the innocent, since the benevolence of its subject matter is no longer black and white. When a good design signifies bad deeds, the result is, well, a really unfortunate logo.

Jesus.


[AIGA]

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